Jei So (she/they) 서재형 | 徐在亨

Jei is a strategic growth leader with 10+ years of experience scaling fintech, SaaS, and mission-driven brands through systems-led SEO, full-funnel marketing, and AI automation.

They have a proven track record of cross-functional execution—from customer research to performance strategy—at startups and public companies alike.

Systems-Led Growth Strategist | CRM & Automation | Cross-Functional Team Leader

Projects

2025

Modo | Co-operative Transportation

Growth Strategist & Market Research Consultant

Designed a full-cycle qualitative research sprint to bridge Product, Marketing, Data, Sales, Customer Success (CX), and Operations teams around three core friction points and immediate opportunity areas.

2025

Indaba Home | Premium Home Decor E-Commerce

Developed a full-funnel growth roadmap to support Indaba’s shift from wholesale-only to launching their first direct-to-consumer channel via Shopify.

Identified growth levers through deep analysis of site UX, keyword gaps, and ad performance; delivered U.S. expansion and retargeting strategy across Google, Meta, and Pinterest.

Growth Strategist, SEO & Paid Ads Consultant

2024

Curated a grassroots-to-digital growth funnel that converted 1,500+ live event attendees and 30K+ online audiences into donors and supporters by combining organic social media, email marketing, and community-centered storytelling.

Fundraised over $50K in public and private funding through grants, sponsorships, and a community-backed crowdfunding campaign. Achieved 25% of fundraising goal in one day.

Long Live Kings | QTBIPOC Drag King Collective

General Manager & Co-Producer

Intuit Canada

2023

SEO & Content Management Specialist

Led SEO-driven content development & growth strategy with a mission to democratize tax expertise, and position TurboTax as a catalyst for financial health.

Oversaw a cross-functional team of SEO specialists, writers, analysts, designers, and agencies while managing external partnerships to enhance evergreen content performance and search visibility.

Oversaw the marketing and design team to design & execute a multi-channel strategy across digital ads, blogs, and video.

This included launching ‘The Founder Program’, Canada’s first equity-free incubator for underrepresented queer founders, which supported seven startups. Oversaw editorial production of community-centered campaigns, including Pride, Black History Month, Trans Day of Visibility, and National Truth and Reconciliation Day.

Gradient Spaces (Acquired by QueerTech) | Nonprofit

2022

Head of Growth & Content

Led the cross-functional growth team and strategy that integrated sales emails, live webinars, case studies, and in-house ad creatives—working closely with performance marketing agencies to align messaging across channels.

Designed an ambassador program rooted in 1:1 customer research to amplify referrals and deepen engagement. Simultaneously managed a community of 350+ marketers, founders, and freelancers—bridging connection while driving retention and strengthening brand trust.

Growclass | ROI-Driven Growth Marketing School

2022

Head of Growth & Content

2021

Clearco (formerly Clearbanc)| Fintech | Revenue-Based Financing for E-Commerce & SaaS

Early Founding Team Member | Product Marketing Lead

I helped scale Clearco to a $1B+ valuation in 4 years—directly resulting in funding 25X more women, 9X more Black-owned businesses, and 7X more LGBTQIA+ founders than traditional VC.

My work spanned:

  • Growth Engineering: Built automated systems driving $300K MRR and 25% retention gains

  • Customer Advocacy: GTM launch of ‘Founder’s Box’ (300+ global kits), turning users into loyal evangelists

  • Executive Strategy: Advised C-suite to refine Clearco’s brand voice and media positioning during hypergrowth, ensuring founder-friendly values were reflected across internal comms, public speaking, and strategic press

My Creative Portfolio (need consent)

  • I Do x VAFF

  • The Birdhouse x VQFF

  • King Sized

  • Vong Vong

  • Begin Again